Variables affecting fans' loyalty to Egyptian football clubs' brands
نویسندگان
چکیده
منابع مشابه
Factors affecting brand loyalty sports apparel purchase decision makers in the Premier League football clubs
Today, the brand's customer loyalty is key to business success, Many companies try to increase loyalty among customers to expand their brand. The aim of this study was to identify factors influencing the loyalty of purchase decision makers of the clubs and football players to sports apparel brand in the eleventh round of the Premier football League. Methodology of this research was surveying an...
متن کاملFactors affecting loyalty of the purchase decision makers and players to the brand sports apparel of the Premier League football clubs
Today, the brand's customer loyalty is key to business success, many companies try to increase loyalty among customers to expand their brand. The aim of this study was to identify factors influencing the loyalty of purchase decision makers of the clubs and football players to sports apparel brand in the eleventh round of the Premier League. Methodology of this research was surveying and pop...
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Background. Today, Building strong brands, Because of the extraordinary advantages that it creates, have been the marketing priorities of many organizations. Strong brands for a company, Creates an identity in the market. Objectives. This study aimed at Prioritizing factors affecting brand equity of popular football clubs in Iran. Methods. The design of the study was descriptive with practica...
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The purpose of this study was comparison among of Fans loyalty motivation, supportive career and attendance in Iran’s popular soccer pro league clubs (Persepolis, Esteghlal, Teraktorsazi and Sepahan). The design applied in this research was descriptive-correlation. The populations were whole pro league soccer fans in competition between Persepolis and Sepahan (with 55000 populations) and Esteg...
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Do store brands aid store loyalty by enhancing store differentiation or merely draw price sensitive customers with little or no store loyalty? This paper seeks to answer the question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust monotonic positive relationship between store brand loyalty and store loyalty using multiple loya...
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ژورنال
عنوان ژورنال: Assiut Journal of Sport Science and Arts
سال: 2016
ISSN: 2314-7105
DOI: 10.21608/ajssa.2016.70726